88% of shopping centres customers visit local restaurants and coffee bars
The importance of gastronomical services in shopping centres continues to grow
CBRE, the global leader in commercial real estate services, has issued the results of a world-wide survey, “Food & Beverage”. The research has indicated that up to 88% of shoppers that have come for the purposes of shopping have also visited the local restaurants or cafes. One third of visitors even come for this reason only and such purchases have become one of the reasons for visiting the shopping centres.
Shopping centres are not just places for making actual purchases these days. People spend more time to relax, dine or meet with business partners or friends there. As a result, the offer of gastronomical services has risen in line with the demand for such services. The average expenditures of each person while visiting a shopping centre in the EMEA region is 41.9 EUR, from which the average customer spends 12 EUR on catering and refreshments. This trend is also evident on the local market, where Czech customers spend 23 EUR on average while visiting a shopping centre. However, the money spent on food and drink is identical.
Customers expect quality gastronomical facilities at shopping centres, among other things. Meeting these expectations supports and increases attendance at the entire facility. This fact should be realized especially by owners of shopping centres, who should consider the possible gastronomical services on offer in their centre and improve or extend the range if needed to maximize customer satisfaction. It’s always more advantageous for lessors to have more customers visiting the shopping centre, even if it is only to visit restaurants, to meet friends or relax.
It is evident from customer behaviour that a significant part of the customer base prefers shopping centres to standard restaurant facilities and visiting the restaurants or coffee bars is the primary reason for coming. This number reaches more than 50% of customers in the United Arab Emirates, the countries of East Africa, Turkey or Romania. Approximately 28% of visitors come to shopping centres for these purposes in the Czech Republic.
Do you ever visit shopping centres only for the restaurants or coffee bars?
Source: CBRE, 2015
CBRE Group, a Fortune 500 and S&P 500 company headquartered in Los Angeles, is the world’s largest commercial real estate services and investment firm (in terms of 2016 revenue). The Company has approximately 75,000 employees and serves real estate investors and occupiers through approximately 450 offices worldwide (excluding affiliates). CBRE offers a broad range of integrated services including project management; property management; investment management; valuation; property leasing; strategic consulting and research and consulting. In the Czech Republic, CBRE has almost 350 employees and manages nearly 70 commercial premises with a total area nearly 1.2 mil. sq. m. Read more at www.cbre.cz.