CBRE: 30 new retail brands have entered the Czech market over the past two years
A survey from CBRE, the world leader in commercial real estate services, reveals that a record number of 185 commercial brands has expanded into five countries of Central and Eastern Europe (CEE) from 2014 to 2015, with a total of 550 new shops and stores being opened. The report 'How Active is the CEE Retail Market" published by CBRE estimates that there are plans for another 75 openings this year. The supply on the Czech market increased in the past two years by 30 new brands.
When choosing a destination for a new retail outlet, 82% of expanding brands prefer "prime" locations, with 77% of these brands choosing shopping centres and 78% opting to place their first store in the capital city. The second option for retailers, especially those in the Luxury and Business sector, is to opt for High Streets such as Pařížská Street in Prague or Shopping Galleries as the first location, or in a shopping arcade. Preferences vary slightly by country, largely depending on the type of goods the company offers.
|Adidas NEO||Bar Rock|
|Kiehl's Since 1851||Brums|
|La Vie||Camp David|
|Moncler||Jeff de Bruges|
|Tosca Blu||Stuart Weitzman|
|Vanilia / Von Zeiten||Tory Burch|
Zdroj: CBRE Research
In Romania and Slovakia, the most favourite destination for new brands is by far the shopping centre, while the destination of choice is more balanced between shopping centres and the High Street in the Czech Republic and Poland. In terms of Central and Eastern Europe, the Czech Republic is the target destination for brands offering luxury goods. Half of these companies entering the CEE market for the first time choose Prague to be their first store location.
The CEE region currently shows largely strong macroeconomic indicators, with growth in consumer spending and incomes while offering a sufficient supply of quality retail space. In light of these facts future expansion by international trading companies are expected in the market, as Central and Eastern Europe is becoming a major destination for retail brands.
CBRE Group, a Fortune 500 and S&P 500 company headquartered in Los Angeles, is the world’s largest commercial real estate services and investment firm (in terms of 2016 revenue). The Company has approximately 75,000 employees and serves real estate investors and occupiers through approximately 450 offices worldwide (excluding affiliates). CBRE offers a broad range of integrated services including project management; property management; investment management; valuation; property leasing; strategic consulting and research and consulting. In the Czech Republic, CBRE has almost 350 employees and manages nearly 70 commercial premises with a total area nearly 1.2 mil. sq. m. Read more at www.cbre.cz.